Extra Joss
A correction:
EXTRA JOSS is an energy drink, not the mojo of cigarettes. It's a nuclear yellow-green, Red-Bull type beverage, advertised with a power fist & the clear but illogical: "Who needs rest when you can keep moving?"
Click here to see a ridiculous YouTube TV ad for Extra Joss featuring a soccer player & Balinese Kecak dance, which is a famous local performance form designed by foreigners for tourists.
"Extra Joss" is one of those highly successful made-up words that's simply fun to say aloud. It seems a likely enough synonym for "mojo"; I think I'll make it a regular part of my English vocabulary.
EXTRA JOSS is an energy drink, not the mojo of cigarettes. It's a nuclear yellow-green, Red-Bull type beverage, advertised with a power fist & the clear but illogical: "Who needs rest when you can keep moving?"
Click here to see a ridiculous YouTube TV ad for Extra Joss featuring a soccer player & Balinese Kecak dance, which is a famous local performance form designed by foreigners for tourists.
"Extra Joss" is one of those highly successful made-up words that's simply fun to say aloud. It seems a likely enough synonym for "mojo"; I think I'll make it a regular part of my English vocabulary.
posted by Anne E. Campisi at 2:57 PM
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